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foundational Brand Strategy

Build a future-proof brand foundation

Establish a brand that stands the test of time. We build strategic blueprints with in-depth industry research, audience analysis, and a compelling narrative to position your brand for long-term growth.

Book Your Brand
Female designer with glasses and a brown hat holding a pen and sitting at a table with design materials and a notebook.Female designer with glasses and a brown hat holding a pen and sitting at a table with design materials and a notebook.
Close-up view of a person sitting cross-legged while typing on a laptop, with earbuds on the table and a notebook beside them, in a vibrant setting with a colorful rug.Close-up view of a person sitting cross-legged while typing on a laptop, with earbuds on the table and a notebook beside them, in a vibrant setting with a colorful rug.

What's included:

Industry Research and Assessment

We'll do a deep dive into your industry to identify trends, challenges and opportunities, providing you with valuable insights to position your brand effectively in a competitive landscape.

Audience and Competition Analysis

We'll help you gain a thorough understanding of your target audience and the competitive field. We analyze demographic data, consumer behaviour and competitor strategies to ensure your brand resonates and stands out.

Brand Narrative and Heart

We'll craft a compelling brand narrative that connects emotionally with your audience and forms the core of your brand's identity.

Brand Personality and Voice

We'll define the distinctive personality and voice of your brand. This identity shapes how your brand communicates and engages with the world, making your interactions more consistent and relatable.

Key Brand Messaging

We'll create a set of core messages that clearly explain your brand's value, ensuring consistency and impact across all communication channels.

Brand Strategy Roadmap

We'll provide a detailed roadmap that outlines actionable steps for your brand's development and positioning. This strategic guide ensures a structured approach to your brand's growth and long-term success.

Training Session

We'll conduct an interactive session to familiarize your team with the new brand, making sure everyone is aligned and capable of delivering on the brand promise.

1 Year Support Plan

We'll provide ongoing support for a year post-launch, offering expert advice and adjustments to ensure your brand continues to thrive and adapt in its market.

Engage directly in the building of your brand.

You'll work alongside our team through a series of strategic sessions so your new brand feels familiar, not mysterious.
Discovery
Uncover your goals and vision through an explorative initial session.
Deep Dive
Analyze your market, competitors, and opportunities to refine your strategic direction.
Foundation
Develop a strong, actionable strategy that serves as the backbone of your brand.
Heart & Story
Craft a compelling narrative that resonates with your audience and encapsulates your brand’s essence.
Guidelines
Receive a comprehensive set of guidelines ensuring consistency across all brand communications.
Roadmap
We'll outline clear, actionable steps for the deployment of your brand strategy.
Training
Participate in hands-on training sessions to empower your team to implement your new brand strategy effectively.
Support
Gain ongoing support to ensure your brand continues to thrive and adapt in its market.
Questions? Book a Connection Call with our team.
Work With Us

Your big, audacious goal is our little secret.

As founders, we know how important it is to launch your brand strategically, that's why we sign a NDA before every Connection Call.

Book a call