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The blueprint to building brands with soul.

Branding can seem overwhelming, especially when you're trying to make your mark, so we're here to break it down for you.

Why Rebranding Might Be Necessary for Growth—and How to Do It Right

Rebranding goes beyond a new logo—it aligns your business with its vision. Discover when to rebrand, its impact on growth, and Little Ghost’s approach.

3 Strategies for Launching Your Brand in 2025

A brand launch shouldn’t be just another task to check off your list. Here are 3 ways we approach brand launches strategically.

7 Criteria for a Good Business Name

Here are our top 7 recommendations for selecting the perfect brand name for your startup business.

7 Ways to Build a Brand That Will Grow With You

Here are the seven simple steps we use with our clients to help them build a brand that will grow with their business.

6 Strategy Tips for Positioning Your Small Business Brand

Whether you work at or own a start-up, small business or large corporation — a strong brand positioning strategy is key to success. No questions asked.

6 Eco-Friendly Paper Alternatives for Your Brand Launch

The resources you use to market your brand are a direct representation of your brand’s values.

How Much Does Branding Cost for Small Businesses in 2025?

As a small business owner, how much should you budget for your brand in 2025? Let's dive in.

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