Discovery Session
A collaborative session to uncover your brand’s goals, challenges, and creative vision.
Research & Assessment
We'll help you gain a thorough understanding of your target audience and the competitive field. We analyze demographic data, consumer behaviour and competitor strategies to ensure your brand resonates and stands out.
Brand Strategy & Positioning
We'll craft a highly focused strategy that defines your brand’s unique place in the market and sets the tone for your visual identity.
Visual Directions
We'll present initial creative directions that explore the look and feel of your brand, providing the opportunity for exploration and a foundation for your visual identity.
Visual Identity Concept
We'll create a comprehensive system that includes your brand's visual elements—responsive logo suite, colour system, typography suite, graphics and more—for a unified and recognizable brand presence.
Refinement
We'll take the concept to the finish line with a series of iterations and fine-tuning based on your feedback to ensure the final identity aligns perfectly with your vision.
Brand Assets Package
You'll get a comprehensive package including your logo files, working files, and installable typefaces for seamless use across all platforms and colourways.
Visual Identity Guidelines
We'll craft a detailed guide outlining the rules and standards for using and scaling your visual identity consistently and effectively.
Brand Launch Guide
We'll give you a step-by-step guide to successfully introduce your new brand to the market, explaining how to launch and connect with your audience at the start.
1 Year Support Plan
We'll provide ongoing support for a year post-delivery, offering expert advice and adjustments to ensure your brand continues to thrive and adapt in its market.
