A Refreshing Beverage Gets a Brand Refresh
Brite Water wanted its brand to be as clear and pure as its product. They partnered with Little Ghost Creative to refresh their branding with a focus on sustainability and local production.
beam me up
Brite Water wanted its brand to be as clear and pure as its product. They partnered with Little Ghost Creative to refresh their branding with a focus on sustainability and local production.
In 2023, Brite Water approached us for a brand refresh. As a subsidiary of Winnipeg's Little Brown Jug brewery, they wanted to highlight their sustainable practices and local roots.
From sourcing to production to packaging, Brite Water’s process is designed to minimize waste and keep the environment healthy.
“We have questions around a marketing strategy, our brand identity and narrative.”
After a Connection Call with Brite Water's Co-Founder, Kristin, we understood their needs:
Refresh Brite Water's identity to better reflect its core values and increase market appeal.
We started with a detailed assessment phase using customer surveys and one-on-one interviews.
Here’s what we found:
These insights guided us to create a brand strategy that resonated with their core audience and emphasized local and environmental benefits.
“We want to make sure we have taken the time and done the work to cultivate an airtight story as we look at further marketing investments.”
We developed a comprehensive brand positioning statement, story, audience experience principles, key messages, and tagline.
Fresher fizz from local resources.
To create Brite Water's brand story, we first delved into their mission, vision, and values.
Using insights from customer surveys and competitive analysis, we developed a story that resonated with their core audience and highlighted Brite Water’s unique market position.
A clean carbonation process for the purest taste possible.
We crafted key messages for Brite Water to ensure consistent and effective communication across all marketing channels.
We identified three key principles:
Armed with these 3 messaging pillars, we crafted a series of short and long-form key messages to help communicate the good that comes when you sip Brite Water.
“Tapping into the same technology used by your local brewery to create bold, bubbly drinks.”
We proposed three visual directions, and the chosen one emphasized a clean, modern design with a dynamic colour palette inspired by natural ingredients and the sparkling quality of the water.
This new visual identity included:
The refreshed brand helped Brite Water attract a broader audience and strengthen its market presence. The new visual identity and messaging led to increased sales and enhanced brand loyalty.
Brite Water's transformation with Little Ghost Creative shows the power of strategic branding aligned with consumer values. Our approach rejuvenated Brite Water's image, positioning it as a leader in sustainable beverages.
“You come highly recommended and your work presents itself as a cut above.”
Home One, a Berlin-based eco-friendly tiny home manufacturer, partnered with Little Ghost to redefine their brand. We helped them create an updated identity that highlights their commitment to sustainability and innovation, reaching audiences in both English and German. Here's how we did it.
