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A creative studio for brands with soul

We see what others overlook—a brand's spirit and its story—fuelling more powerful creative that remains relevant and vibrant as it evolves.

See Our Brands
Housing

Tiny homes, big impact

Home One Germany

Outdoor dining area of a modern, black tiny home with a set of yellow plastic chairs around a rectangular table on a wooden deck.
Food / Drink

Responsibly refreshed

Brite Water

A can of Brite Water flavored with blueberry and lavender rests amidst a dense bed of small pink flowers, emphasizing the product's natural and refreshing essence.
Tourism

Winnipeg's first meeting place

The Forks

Photo of the Forks Market Tower in Winnipeg, featuring a tall glass structure with a Canadian flag at the top. The tower has an observation deck with a person standing on it. Below, people are gathered around the market area with a mix of greenery and modern architecture visible.
Wellness

Retreat to nature

Reyou Mindfulness

Business card for Reyou Mindfulness, featuring a white logo on a teal background, resting on a moss-covered rock, emphasizing the brand's focus on nature and therapy.
Education

Education Supplies

Oakling Learning

A stylized preview image for Oakling’s brand case study, featuring various educational products and branded elements. The design emphasizes Oakling’s nature-inspired, modern approach to educational resources and its commitment to creating a vibrant, accessible brand identity.
Tourism

Adventure, activated

Clear Lake Country

A vintage-style enamel mug rests on a sandy surface, adorned with a unique design featuring a bison silhouette, reflecting in water, against a backdrop of a sun and sky, portrayed in a minimalistic style with soothing blue and orange colors. This mug represents the essence of Clear Lake Country in Riding Mountain National Park, Manitoba, capturing the region's wildlife and the spirit of adventure it inspires.
Housing

Tiny homes, big impact

Home One Germany

Outdoor dining area of a modern, black tiny home with a set of yellow plastic chairs around a rectangular table on a wooden deck.
Food / Drink

Responsibly refreshed

Brite Water

A can of Brite Water flavored with blueberry and lavender rests amidst a dense bed of small pink flowers, emphasizing the product's natural and refreshing essence.
Tourism

Winnipeg's first meeting place

The Forks

Photo of the Forks Market Tower in Winnipeg, featuring a tall glass structure with a Canadian flag at the top. The tower has an observation deck with a person standing on it. Below, people are gathered around the market area with a mix of greenery and modern architecture visible.
Wellness

Retreat to nature

Reyou Mindfulness

Business card for Reyou Mindfulness, featuring a white logo on a teal background, resting on a moss-covered rock, emphasizing the brand's focus on nature and therapy.

We believe in design that does more

Good design isn't just profitable—it’s sustainable. We name, position and design brands with a unique edge you won't see from other studios.

Our Philosophy

Think of us as your creative allies.

We partner with pioneers, creators and innovators—B-corps, nonprofits, tech-savvy startups and purpose-driven funds all committed to making a significant impact.
We are:
Female-Founded
CHRONICALLY INCLUSIVE
STRATEGY-LED
Our Story
Female designer with glasses and a brown hat holding a pen and sitting at a table with design materials and a notebook.Female designer with glasses and a brown hat holding a pen and sitting at a table with design materials and a notebook.
A man photographing a storefront with playful window illustrations, capturing the creative vibe of the locale.A man photographing a storefront with playful window illustrations, capturing the creative vibe of the locale.

Around here, we do things a little differently.

At Little Ghost, we don't follow the usual agency model. Instead, we adapt our collaborative process to fit the specific needs and goals of every project.

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Experience our collaborative process

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Our Collaborative Process

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Learn how purpose drives our work

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Our Studio's Purpose

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See why a fluid team builds better brands

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Meet Our Team

Focused designer reading a book by a bright window, showcasing a thoughtful moment in a creatively inspiring home environment.

Our suite of branding services

Research & Assessment

Not sure where to go? We’ll evaluate your brand, explore your industry, and analyze your competition to uncover opportunities so you can move forward with confidence and clarity.
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Brand Growth Audit

Struggling with inconsistency? We’ll identify gaps and misalignments in your strategy, messaging, and visuals, providing a clear roadmap to create a cohesive and confident brand.
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Brand Naming

Struggling to find a name that stands out? We’ll conduct in-depth market research and craft strategic, memorable name options that tell your story and resonate with your audience.
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Strategy & Positioning

Establish a business that stands the test of time. We build strategic blueprints with in-depth research, audience analysis, and a compelling narrative to position your brand for growth.
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Visual Identity Systems

You deserve an identity that’s not just beautiful but also adaptable. We create cohesive visual systems that grow with your business, so that every attribute works together to tell your story.
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Brand Activation

Energize your brand’s market entry. We'll help you craft a robust launch strategy and strategically activate each touchpoint to maximize engagement and visibility where you want it most.
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News and Insights

Our resource hub is packed with clear, practical insights aimed at helping businesses understand and master the art of branding.

View All

Why Rebranding Might Be Necessary for Growth—and How to Do It Right

Rebranding goes beyond a new logo—it aligns your business with its vision. Discover when to rebrand, its impact on growth, and Little Ghost’s approach.
let's learn

3 Strategies for Launching Your Brand in 2025

A brand launch shouldn’t be just another task to check off your list. Here are 3 ways we approach brand launches strategically.
let's learn

7 Criteria for a Good Business Name

Here are our top 7 recommendations for selecting the perfect brand name for your startup business.
let's learn

Why Rebranding Might Be Necessary for Growth—and How to Do It Right

Rebranding goes beyond a new logo—it aligns your business with its vision. Discover when to rebrand, its impact on growth, and Little Ghost’s approach.
Learn More

3 Strategies for Launching Your Brand in 2025

A brand launch shouldn’t be just another task to check off your list. Here are 3 ways we approach brand launches strategically.
Learn More

Strike up a conversation.

Every impactful story starts with a conversation. Let's begin ours by exploring your goals and vision.

Book your free, virtual Connection Call today.
Work With Us
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