Benefits of a Strategic Brand Launch
Strategy 1: The Full Flip
Strategy 2: The Phased Approach
Strategy 3: Piece by Piece
How to Plan Your Brand Launch
3 Strategies for Launching Your Brand in 2025
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At Little Ghost, we help clients roll out their brands and establish a presence in the market. To do so effectively, determining a strategy is key.
There are multiple approaches you can take when launching a brand, but the right method depends on your business objectives, timelines, and priorities.
A brand launch shouldn’t be treated as just another task to check off your to-do list—it’s a strategic step in the branding process.
With a clear roadmap for your launch, you’ll cover all brand touchpoints. It’s easy to remember the big-ticket items like your website and signage, but smaller items like branded stationery and brochures can be overlooked. However, consistency is key to building an impactful brand. A strategy ensures nothing is missed.
Building brand awareness not only creates buzz around your product or service but also generates and captures demand. It's a crucial step in the customer journey that helps convert customers into loyal brand ambassadors. A brand launch strategy allows you to prioritize the most important brand touchpoints for awareness.
Organization is essential when launching a brand. With a solid strategy in place, you can map out every step of your launch, ensuring no surprises and less stress along the way.
A brand launch strategy helps you build up to your big launch date with key milestones along the way. Whether it’s a campaign, giveaway, or event, your strategy will guide all actions leading up to launch day.
Without further ado, here are our three go-to strategies for ensuring your brand launch in 2025 is a success.
In this launch strategy, we work with you to launch every one of your brand’s touchpoints at once. Yes, all at once—hence the name, The Full Flip!
This strategy requires extensive coordination and behind-the-scenes work, but it’s worth it. For existing brands undergoing a rebrand, it ensures there are no old branded items floating around to confuse your audience. For new brands entering the market, it guarantees that every brand touchpoint is consistent from day one.
We start by determining a brand launch date and working backward from it. Together, we’ll list all brand touchpoints that need updating. Then, we prioritize the items to begin with—usually higher-impact items like the website and signage, which also take longer to design—and identify those that can be quickly flipped closer to your launch date.
The Full Flip brand launch strategy certainly takes the most time. It requires more planning and design work before your brand hits the market. However, it does wonders for brand awareness. It’s also an excellent strategy for building hype around your launch. For example, a few weeks before launch, you can announce a giveaway or event. Alternatively, you can share sneak peeks of the new brand and create a countdown to the unveiling. The Full Flip is perfect for generating buzz.
Conduct a “brand audit.” This involves building a master spreadsheet of every brand asset your organization uses now and in the future. Organize the information with links to existing branded items (if they exist) and assign each one a priority level from highest to lowest. When it’s time to brand or rebrand each item, you can go through the list to ensure nothing is missed.
In this launch strategy, we’ll work together to phase out your brand launch in smaller sections, unveiling them over time. Your brand will gradually be introduced to your audience as we update each brand touchpoint. This approach allows us to work in tandem—getting your brand to market while continuing to flip brand touchpoints.
This strategy is particularly effective for rebranding, as demonstrated in our work on the SkipTheDishes National Rebrand in 2017. Over two months, we redesigned and unveiled more than 100 brand assets in phases, from the food delivery app to swag items like t-shirts and wrapped delivery vehicles.
The Phased Approach is also ideal if there’s pressure from stakeholders or team members to get your new brand to market quickly. It doesn’t require a waiting period while design work is completed. Instead, we can launch high-priority items first and continue working on smaller brand touchpoints for later phases.
Key Customer-Facing Assets
The most important assets for growing the business and building brand awareness.
Example: website, signage, packaging
Additional Customer-Facing Assets
Items that customers engage with but aren’t at the forefront of your brand’s touchpoints.
Example: stationery, brochures/print marketing materials, swag items
Internal / Employee Facing Assets
Items that employees use. Updating them ensures your team is aligned with your new brand values and feels at home with the new brand.
Example: internal documents, official letterheads, swipe cards
In this launch strategy, we’ll work together to launch specific brand materials one at a time, over a longer period. This slower-paced approach is often used by smaller, new brands entering the market for the first time.
This strategy is effective if budget is a concern, as it allows you to control which brand touchpoints you want to invest in. Think of it as the slow and steady approach to a brand launch. However, be aware that this method will take the longest, as only one item is being flipped at a time.
We advise clients that the Piece by Piece strategy could negatively affect brand awareness. As you're flipping items—especially during a rebrand—you may have a mix of new and old branded pieces in circulation. For new brands, having fewer touchpoints in the market at once can limit initial exposure and awareness.
If you choose this strategy, be diligent in communicating with your audience that you’re unveiling a new brand. Consider adding a statement to your website’s homepage or creating an explainer video showcasing a sneak peek of the new brand and when they can expect to see it fully in the market. Transparent communication can help eliminate any questions or concerns your audience might have, ultimately building more loyalty and trust.
When organizing your brand rollout, it’s helpful to categorize your brand touchpoints into specific sections. The Forks recently worked with us to complete a brand audit and found it to be an invaluable step in this process, as it helped them identify all the touchpoints within each category of their brand. This ensured that no detail is overlooked and allows for a smooth and strategic rollout.
Our top categories are:
Once you have a list of all your touchpoints, the next step is to schedule their rebranding. Some touchpoints, like your website, may take longer to update, so it's important to start those early to ensure they align with your brand launch strategy. Don’t worry—we handle all of the scheduling and management of these projects for you.
Launching a brand takes patience, planning, and collaboration. Starting with one of our three launch strategies will help your brand transition into the market smoothly and effectively.
Is your brand ready to meet the world? Let us know what’s happening behind the scenes, and we’ll help bring your vision to life.
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