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Visual Branding for a Scenic Wine Retreat

Our strategic partner, UpHouse Inc., asked us to create a visual brand for Camp Cantina, a food and wine escape in a scenic national park. Here’s how we made it happen.

A rustic wooden shelf displays a curated selection of items at Camp Cantina, set against a decorative white and honeycomb-tiled background. The shelf holds brightly colored cans of 'Bianco DiNapoli' tomatoes, neatly stacked in red and yellow, alongside books, a tin of olive oil, a bottle of wine, and folded fabric items with 'Cantina' scripted across them. This arrangement showcases the handcrafted and locally sourced products available at the wine retreat nestled in a scenic national park.A rustic wooden shelf displays a curated selection of items at Camp Cantina, set against a decorative white and honeycomb-tiled background. The shelf holds brightly colored cans of 'Bianco DiNapoli' tomatoes, neatly stacked in red and yellow, alongside books, a tin of olive oil, a bottle of wine, and folded fabric items with 'Cantina' scripted across them. This arrangement showcases the handcrafted and locally sourced products available at the wine retreat nestled in a scenic national park.

A Foodie’s Paradise in the Wilderness

Camp Cantina offers a unique culinary experience in Canada's Riding Mountain National Park with a menu of organic wines, local craft beers, and delicious food. There’s also a deli counter with picnic takeaways and a small grocery store with local products and camping supplies.

The exterior of Camp Cantina showcases a rustic wooden building with large glass windows displaying the store's interior. A white round table with chairs is set on a spacious wooden deck, surrounded by potted plants, with tall pine trees in the background.
An interior view of a gourmet grocery store with shelves well-stocked with a variety of packaged foods and condiments, under bright lighting that creates a welcoming atmosphere for shoppers.

How Camp Cantina Started

Megan, the founder of Camp Cantina, left the corporate world to pursue her passions for craft wine, fine food, and the stunning scenery of Riding Mountain National Park.

Her mission:
To create a unique dining destination that combines nostalgic charm with an upscale experience.
A view inside a grocery store showing a well-organized display of goods ranging from snacks to condiments. The store features wooden floors, and multiple shopping bags branded with "Camp Cantina" are visible, adding a personal touch to the shopping experience.
A table outside under clear skies, set with a wine glass, a beer glass, and a hearty sandwich on a ceramic plate, all ready for a meal. The background shows a park-like setting with trees and people casually walking, enhancing the relaxed outdoor dining experience.

UpHouse Inc. worked closely with Megan to brainstorm a name for her new business. 'Camp Cantina' was chosen, capturing the spirit of adventure and community, and evoking the cozy, communal vibe of gathering around a campfire with good food and great company.

Inspired by the rustic elegance of Camp Wandawega and the historic charm of the Danceland building, Megan wanted the brand to have a vintage feel but still be elegant.

A vintage black and white photograph of a cowboy riding a bucking horse at a rodeo, overlaid with text "Camp Cantina | Wine & Supply | Clear Lake | Manitoba | Danceland". The design combines historical elements with modern typography.

Mixing Old and New

In 2022, we worked with UpHouse Inc. and Megan to refine her vision, drawing inspiration from classic diners and sleek, Mad Men-style cocktail bars.

The logo, influenced by local ranching and the Tudor Revival architecture of the Danceland building (where Camp Cantina is located), resembles a horseshoe or a stylized wine glass.

The star in the logo reflects the quote by Dom Pérignon:

“Come quickly, I am tasting the stars.”
A fabric drink holder containing various bottled beverages on a rustic wooden picnic table, set outdoors. The holder is embroidered with "Taste the Stars," suggesting a special dining experience at Camp Cantina in a natural setting.
A simple, elegant design featuring the phrase "Taste the Stars" in white script against a deep green background, with a small orange star and the Camp Cantina logo, emphasizing the brand’s connection to nature and quality.

This sentiment perfectly captures the magical starlit nights at the park.

We chose a palette that reflects a vintage diner feel—mosaic tile floors and mint green enamel lanterns of the 1940s—creating a warm, inviting atmosphere.

The warmly lit interior of Camp Cantina seen through its foggy window during night time, glowing with soft yellow light. The window is marked with "+ Deli + Wine & Supply", inviting passersby into the cozy, welcoming space.

These design elements guided our choices for Camp Cantina’s brand colours, fonts and shapes, and were selected to honour the area's history and beauty.

A man, wearing a black sweatshirt with "Clear Lake Country" printed on it, adjusts his green "Camp Cantina" cap while holding a tray with a variety of cheeses, meats, and pickles. The scene is set against a breathtaking backdrop of a forested valley under a clear blue sky.
n outdoor picnic on a rocky ground featuring a wooden tray loaded with charcuterie, including slices of meat, cheese, and bread, paired with a bottle of champagne and condiments. Two people, clad in casual wear, are seated beside it, enjoying a casual outdoor meal.

Into the Great Outdoors

Next time you're in Riding Mountain National Park, visit Camp Cantina to see our work in action, or learn more about our collaboration through UpHouse’s own case study.

A close-up of a green baseball cap embroidered with "Camp Cantina" in golden thread, resting on a stone slab outdoors. The background is a soft-focus view of a grassy area with a rustic camp site.

Credits

Camp Cantina

  • Megan Tymura — Owner & Sommelier

UpHouse Inc.

  • Brenlee Coates — Creative Direction

‍Little Ghost

  • Robyn Kacperski — Creative Direction
  • Catrina Silveira — Brand Identity Design
A rustic wooden shelf displays a curated selection of items at Camp Cantina, set against a decorative white and honeycomb-tiled background. The shelf holds brightly colored cans of 'Bianco DiNapoli' tomatoes, neatly stacked in red and yellow, alongside books, a tin of olive oil, a bottle of wine, and folded fabric items with 'Cantina' scripted across them. This arrangement showcases the handcrafted and locally sourced products available at the wine retreat nestled in a scenic national park.A rustic wooden shelf displays a curated selection of items at Camp Cantina, set against a decorative white and honeycomb-tiled background. The shelf holds brightly colored cans of 'Bianco DiNapoli' tomatoes, neatly stacked in red and yellow, alongside books, a tin of olive oil, a bottle of wine, and folded fabric items with 'Cantina' scripted across them. This arrangement showcases the handcrafted and locally sourced products available at the wine retreat nestled in a scenic national park.

Adventure, activated

Clear Lake Country

Inspired by Riding Mountain National Park's rich heritage dating back to the 1930s, we developed a visual identity for Clear Lake Country that perfectly captured the region's spirit.

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