From Start-Up to Industry Leader
In the midst of rapid growth and innovation, Blade recognized the need for a unified identity that could encapsulate their pioneering air quality solutions.
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In the midst of rapid growth and innovation, Blade recognized the need for a unified identity that could encapsulate their pioneering air quality solutions.
Blade, an industry leader in air filtration, sought to merge their brands into a cohesive identity that could carry them into new markets. With the guidance of UpHouse and Little Ghost Creative, the project focused on crafting a brand identity that reflected their innovative air quality solutions and growing reach across industries.
The global pandemic underscored what many had overlooked—clean air is crucial to our health and well-being. As awareness of indoor air quality grew, so did the demand for solutions that could protect public spaces.
Blade recognized this need early, responding with advanced air filtration systems designed to improve the air we breathe indoors. The focus was not just on providing clean air but doing so in a way that aligned with sustainability and innovation.
We’re creating safe and healthy indoor environments, by refreshing people’s expectations for their air.
Blade’s story begins with three innovators who saw inefficiencies in traditional carbon filters and created the world’s first replaceable cartridge system. Initially serving the cannabis industry, their products provided an eco-friendly solution to air management. But as their technology evolved and expanded into other sectors, so did the need for a cohesive brand.
The pandemic accelerated their growth, leading to the development of HEPA air purifiers and air quality solutions for schools, businesses, and public institutions. With their technology and reach growing, Blade turned to UpHouse and Little Ghost Creative to merge Blade Filters and Blade Air into a single, powerful brand.
"We decided it was time to unite our two identities and consolidate our efforts."
As Blade’s business expanded, their visual identity needed to reflect the sophistication and maturity of their brand.
UpHouse and Little Ghost Creative collaborated to refine Blade’s logo, expand the colour palette, and introduce an airy, modern illustration style that would work across their product lines.
We crafted a visual identity system that could support their growing sub-brands and help Blade stand out as a leader in indoor air quality solutions.
The new brand was designed to feel professional, accessible, and reflective of Blade’s commitment to sustainability and innovation.
With their new brand identity in place, Blade is positioned to lead in air quality solutions across a wide range of industries.
Their products now serve schools, government agencies, and commercial property managers, offering tailored solutions for complex air quality challenges.
The new branding helped Blade communicate their expertise and versatility, opening doors to new markets while staying true to their roots in innovation. By unifying their brand under a cohesive identity, Blade is ready to expand even further, with new products and business lines on the horizon.
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