Sexual education shouldn’t stop after high school—it’s an ongoing conversation that evolves with culture and society. To bring this mission to life, Ongoing needed an identity that would spark dialogue and break down the barriers around sexuality education.
In the world of sexuality education, having the right tools to foster open dialogue is crucial. Ongoing, a sub-brand of Sexuality Education Resource Centre of Manitoba, sought a visual identity that would empower educators to confidently lead conversations around sex and sexuality.
To bring this mission to life, Little Ghost Creative partnered with UpHouse to design a visual identity for Ongoing that would embody the openness, inclusivity, and empowerment that the brand stands for.
Sexuality education doesn’t stop at the classroom door. With Ongoing, SERC aimed to create a brand that reflects the continuous and evolving nature of sexual education.
As service providers increasingly became responsible for educating others on sexuality, Ongoing needed a brand that could inspire confidence, foster open dialogue, and empower educators to take charge of these essential conversations.
We focused on creating a visual identity that could embody Ongoing’s mission to keep conversations about sex and sexuality open.
At the heart of the design is the speech bubble motif, representing ongoing dialogue. This symbol anchors the brand, inviting educators and learners alike to engage in meaningful conversations that continue long after formal education ends.
In expanding SERC’s colour palette, we wanted to inject energy and inclusivity into the brand while maintaining consistency with its roots.
The bright, vibrant hues chosen for Ongoing symbolize openness, warmth, and accessibility—key values for any brand focused on sexuality education. The result is a visual identity that feels modern, bold, and inviting.
The goal of the Ongoing brand was to provide educators with the tools they need to confidently lead discussions on sexuality.
We extended the identity across various touchpoints, from custom-branded condoms to educational materials, ensuring that service providers felt equipped to normalize and facilitate these conversations in both professional and personal settings.
From typography choices to graphic elements, every aspect of Ongoing’s identity was designed to be bold yet approachable.
A dark green baseball cap with the Ongoing logo embroidered on the back in bold pink and white text. The design is clean, with a minimalistic logo representing the brand's educational approach to sexual health.
We balanced strong, modern typography with playful, organic patterns and icons to create a brand that’s unafraid to tackle tough topics while remaining inclusive and supportive. The speech bubble patterns and graphic elements further reinforce the brand’s commitment to open, ongoing dialogue.
The final identity for Ongoing successfully brings together its mission of continuous learning and open conversation.
With its dynamic visuals, empowering message, and approachable tone, Ongoing stands as a confident resource for service providers looking to foster meaningful discussions about sexuality in their communities. The brand provides a foundation for lifelong learning and empowerment.
